Are You Wondering If Your Small Business Needs A Website?
The internet has everything a person could want at the click of a button – social media for connecting with friends, streaming services for our favorite shows and movies, and online businesses allowing us to buy the things we want and need without having to step a foot outside. Small Businesses do need a Website.
However, this growing form of consumption – in which we turn to the technology around us to fill as many of our needs as it can – can be bad news for businesses without an online presence. Gone is the era of window shopping and yellow pages. These have been replaced by website browsing and Google searches, both are more convenient and effective for consumers. Establishing a presence in this online marketplace is essential for the continued success of any small business. Additionally, an online presence creates unique benefits you might not expect.
Marketing Opportunities For Small Business
Think of your website as a virtual storefront. You can post ‘fliers’ for your sales, create ‘displays’ of your most popular products, and build an atmosphere representative of your business and its values. Even customers who have never visited your brick-and-mortar location (if you have one) will feel a sense of familiarity with your business through browsing your website, leading to referrals and new customers.
Having a website increases the chance of your small business showing up in online searches for relevant keywords. This is a great source of new customers and an opportunity you want to take advantage of. With a little knowledge of Search Engine Optimization (SEO), you can increase this effect profoundly by ensuring your website contains the keywords your potential customers are using to find what they want online.
If you have a brick-and-mortar store, you know how quickly – and often unexpectedly – expenses can pile up. Gas, electricity, waste management, and structural repairs are just a few of the long list of costs a physical business can accrue. For huge corporations, these are probably minimal compared to profits. For small businesses, though, it can be the difference between ending the month in the red or in the black.
Websites don’t have nearly as many upkeep costs, nor are they as susceptible to unforeseen circumstances such as storm damages, burglary, or accidents that can cause a large-scale loss of goods. This is a perfect low-cost option for small businesses looking to establish themselves online without sinking immediately into debt.
What if I told you there’s a way for you to give the public full access to your business 24/7 without you pulling impossible hours or hiring more staff? That’s the power having a website gives you.
If you’re in the business of selling, adding online shopping links to your website allows customers to access your goods at any hour from the comfort of their homes. They see something they like. They click. They buy. You make money. If it sounds simple, that’s because it is. Customers love that.
If your small business offers a service rather than goods, a website is still a powerful tool for customer accessibility and convenience. Including photos of your work, testimonials, and pricing information on your page will allow potential customers to determine if your business is a good fit for their needs before coming in for a consultation.
Regardless of the small business you run, having a website means extending your reach and growing your business, one click at a time. I can help you extend your reach. Contact me today.