Simple Website Navigation Tips to Keep Visitors on Your Page

Simplicity is best when it comes to designing a website for your business. You don’t want potential customers to get lost or frustrated trying to find the information and products they’re looking for. This leads to lost business, lost profits, and lost confidence in your business’s online presence.

This doesn’t mean that successful websites have to be exact copies of one-another. Rather, there are a number of navigation tricks that can make any website more user-friendly without sacrificing the personalized feel you’ve worked hard to create.

Menus

Your website navigation menu is the directory for your site. Without this sort of navigation tool, website visitors can find themselves growing frustrated with a seemingly endless search for the information they need. Potential customers don’t want to feel like they’re on a scavenger hunt for products and services.

A good site navigation menu is located toward the top of the screen, prominently labeled, and contains links to the main pages of your website. For maximum efficacy, put the links in order from most to least important – saving your customers the few seconds it would take to skim the entire menu will improve their impression of your website and your business.

If you’re worried that your website has too much content to summarize in a single menu, don’t be afraid to use sub-menus. If you sell a number of household goods, create primary links to each section of the house (kitchen, bedroom, bathroom, etc.) that will then lead to sub-menus with more specific lists of goods.

To maximize the effect of your navigation menu, consider including a search bar. This will allow visitors to use keywords to find exactly what they want with no browsing necessary.

Choosing the Right Orientation for your Navigation Menu Bar

When deciding how to orient your website, consider the screen that most visitors will be viewing it on. Because many websites are designed with computer users in mind, their navigation menus and links are typically arranged to suit a landscape-oriented screen with key information placed horizontally along the top of the page.

Whichever you decide to use, you should always ensure that visitors to your website don’t have to scroll down the screen to find the links or information they need. Arranging your navigation tools so they’re easy to find on any screen visitors might be viewing from will create a more user-friendly experience that customers will be grateful for.

Mobile Optimization

Navigation and design elements that work wonderfully on computers can sometimes fall flat on smaller screens, leaving your site looking cramped, jumbled, or skewed. Give your website a test run on a mobile device to see how its links, photos, and other elements operate on a mobile platform. Consider creating a version of your site optimized for mobile visitors. This way, you can keep the website you love while still allowing for increased site traffic and a better user experience.

Security

No one likes pop-up ads or websites that seem like hotbeds for viruses. An unsecured website doesn’t just slow down business – it sends potential customers running for cover!

To keep your website easy-to-navigate and enjoyable to use, you should ensure that you have a strong security system in order. Running regular checks on your scripts and installing security plug-ins reduce the risk of your site being hacked and viruses taking hold.

 

Contact Me today if you are ready to start creating your website!

1 + 13 =

Importance of Developing an Effective Social Media Strategy for the Upcoming Year

As businesses continue to explore the power of social media to reach their customers, the importance of developing an effective social media strategy for the upcoming year cannot be overstated. Leveraging social media platforms to engage with customers, share content, and build brand awareness is increasingly becoming a must-have for businesses of all sizes.

How Content Density Can Help Increase Engagement

Why You Should Think Content Density, Not Content Length In today's world of digital content, it's easy to think of content length as the most important factor when creating content. After all, quantity is king, right? However, when it comes to creating content that...

Crazy Adventures in Kansas: A Humorous Look at Life in the Midwest

Welcome to Kansas: Where the Fun Never Stops If you're from Kansas, you know that the wind never stops blowing. It can be a bit of a nuisance at times, but it can also provide some truly hilarious moments! We'll never forget the time when a sudden gust of wind came...

10 Tips for Unleashing Your Creative Potential with Canva!

10 Tips to Help You Create Beautiful Graphics with Canva Canva is a great option for small businesses looking to create professional designs without having to pay for expensive design services. It is an easy-to-use online platform that provides a wide range of design...

10 reasons why I am obsessed with Canva (and why you should be too)

With Canva, I can quickly create beautiful designs without needing any special design skills. I’m obsessed with Canva and here are 10 reasons why.

Website Performance Tracking for Businesses: The Best Ways to Do It and the Benefits It Provides

A website provides various benefits to a business. It keeps acquisition costs low and serves as a channel to connect directly with customers and provide them with a personalized experience, leading to higher revenue. But, these benefits hold true for competitors as...

Why I use WordPress to create Client Websites

WordPress is an incredibly powerful tool for web development WordPress is an incredibly powerful and versatile platform for web development, offering a wide range of features that make it perfect for building custom websites for clients. From its intuitive page...

Using Google My Business to increase your visibility and reach more potential customers

Using Google My Business As a small business owner, you may be looking for ways to increase your visibility and reach more potential customers. One of the most effective ways to do this is by creating and optimizing a business profile on Google My Business (GMB). GMB...

Are you looking for a reliable and experienced WordPress developer to create a website for you?

Are you looking for a reliable and experienced WordPress developer to create a website for you? If so, I’m your person! With over ten years of experience in WordPress web development, I know I can create a website that meets your needs and exceeds your expectations....

Why Your Small Business Needs an Email Newsletter Yesterday

Why Your Small Business Needs an Email Newsletter Yesterday  What’s the most powerful and effective marketing strategy of them all? As you probably guessed from the title, it’s email marketing! According to SuperOffice, with an effective ROI of 73% (a return of $42...

Pin It on Pinterest

Share This