Why Your Small Business Needs an Email Newsletter Yesterday
What’s the most powerful and effective marketing strategy of them all? As you probably guessed from the title, it’s email marketing! According to SuperOffice, with an effective ROI of 73% (a return of $42 for every $1 spent), it outperforms all other marketing strategies – including SEO, paid search (PPC), affiliate marketing, and content marketing.
Tracie Carrigan Web Design explains everything important about email newsletters here, including why they’re important and how to craft them:
Newsletters are exceptional for engaging with and nurturing leads
Newsletters are the perfect mix of impersonal and personal. Customers have the choice of signing up for them and reading them at their leisure, without any commitments, hooks, or demands. Also, customers can glean valuable information from them, which wins your business many brownie points.
Here’s a quick summary of why newsletters are perfect for growing your consumer base:
- They allow you to share news about your products and services.
- They’re cheap to produce.
- They help establish you as an authority in your niche.
- They give customers an incentive to engage with you.
- They build customer loyalty.
- You can use them to provide CTAs.
- You can measure their performance easily.
Writing a powerful newsletter is an art
There are countless businesses out there sending newsletters. If you want yours to be seen and read, you need to make it valuable and engaging. Some suggestions:
- Don’t go overboard with the promotions: It’s okay to promote, but only sparingly. Experts recommend a 90-10 content-promotion ratio.
- Make it valuable: Newsletters need to be newsworthy. Share valuable, insightful, and educational content.
- Make it concise: People don’t have time to read lengthy newsletters. Make yours brief, to-the-point, and easy to read.
- Have CTAs: Ideally, your newsletter should be written around a CTA, and peppered with strategic secondary CTAs.
- Test, revise, and improve: You should measure the results from your newsletter campaign, then revise, and finally improve it.
Data visualization allows you to make a bigger splash
Data visualization is using visual content to present information. The human brain is wired for visual information. By peppering your content with graphs, maps, tables, and similar objects, the insights you’re trying to share become more understandable, vivid, and engaging. You can use apps – like Google Docs – to create basic visual objects.
Use psychology to get even more reads
You can use psychological tricks and strategies to get even more views for your newsletters:
- Use FOMO (fear of missing out) to create a sense of urgency in your readers.
- Mix in power words like “discount” and “free” to give readers an incentive to check out your offerings.
- Give away free stuff to make people feel like they owe you their patronage.
- Use exclusivity to make people feel special.
- Have an impactful color scheme to capture and hold people’s attention.
Make sure your newsletter is accompanied by a logo
A crisp business logo makes your newsletter come across as credible and professional. If you need help generating a logo, use an online logo maker. It’s free and you only need a minute to create a beautiful, high-quality logo. You’ll also be able to reuse the logo on your website, on printables, social media, stationery, and more. Or if you would like a professional logo – I am happy to help you!
Professionals can help you to create an engaging and informative newsletter
You can always partner up with professionals – they have the experience, insight, and knowledge necessary to create top-tier newsletters. Some professionals you can work with include web designers, marketers, and copywriters. Tracie Carrigan Web Design offers email campaigning as a part of our holistic marketing package at an affordable monthly price.
Using tools will make writing newsletters easier
You can use dedicated newsletter writing and management apps – like MailerLite and Drip – to create, edit, share, and modify newsletters. Many of these apps come with advanced tracking and reporting features. You can also, of course, use Google Docs or MS Word in a pinch to write newsletters, and then manually send them through any email client.
It will take time for you to get noticeable results from any newsletter campaign you launch. You must persist and keep releasing newsletters periodically – once or twice a month. Over time, you can expect more leads, a higher profile, and – ultimately – increased revenues.
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