My Blog
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Importance of Developing an Effective Social Media Strategy for the Upcoming Year
As businesses continue to explore the power of social media to reach their customers, the importance of developing an effective social media strategy for the upcoming year cannot be overstated. Leveraging social media platforms to engage with customers, share content, and build brand awareness is increasingly becoming a must-have for businesses of all sizes.
How Content Density Can Help Increase Engagement
Why You Should Think Content Density, Not Content Length In today's world of digital content, it's easy to think of content length as the most important factor when creating content. After all, quantity is king, right? However, when it comes to creating content that...
Crazy Adventures in Kansas: A Humorous Look at Life in the Midwest
Welcome to Kansas: Where the Fun Never Stops If you're from Kansas, you know that the wind never stops blowing. It can be a bit of a nuisance at times, but it can also provide some truly hilarious moments! We'll never forget the time when a sudden gust of wind came...
10 Tips for Unleashing Your Creative Potential with Canva!
10 Tips to Help You Create Beautiful Graphics with Canva Canva is a great option for small businesses looking to create professional designs without having to pay for expensive design services. It is an easy-to-use online platform that provides a wide range of design...
10 reasons why I am obsessed with Canva (and why you should be too)
With Canva, I can quickly create beautiful designs without needing any special design skills. I’m obsessed with Canva and here are 10 reasons why.
Website Performance Tracking for Businesses: The Best Ways to Do It and the Benefits It Provides
A website provides various benefits to a business. It keeps acquisition costs low and serves as a channel to connect directly with customers and provide them with a personalized experience, leading to higher revenue. But, these benefits hold true for competitors as...
Why I use WordPress to create Client Websites
WordPress is an incredibly powerful tool for web development WordPress is an incredibly powerful and versatile platform for web development, offering a wide range of features that make it perfect for building custom websites for clients. From its intuitive page...
Using Google My Business to increase your visibility and reach more potential customers
Using Google My Business As a small business owner, you may be looking for ways to increase your visibility and reach more potential customers. One of the most effective ways to do this is by creating and optimizing a business profile on Google My Business (GMB). GMB...
Are you looking for a reliable and experienced WordPress developer to create a website for you?
Are you looking for a reliable and experienced WordPress developer to create a website for you? If so, I’m your person! With over ten years of experience in WordPress web development, I know I can create a website that meets your needs and exceeds your expectations....
Why Your Small Business Needs an Email Newsletter Yesterday
Why Your Small Business Needs an Email Newsletter Yesterday What’s the most powerful and effective marketing strategy of them all? As you probably guessed from the title, it’s email marketing! According to SuperOffice, with an effective ROI of 73% (a return of $42...
New Business Guide: Use Strategic Branding to Reach Your Target Market
New Business Guide: Use Strategic Branding to Reach Your Target Market In the U.S., there are about 31.7 million small businesses according to the Small Business Administration. To stand out as a new business owner, you need to create a memorable and strategic...
The Essential App List for Entrepreneurs
The Essential App List for Entrepreneurs Entrepreneurs are always looking for new tools to help them be more productive. It can be tough to find the perfect fit, however, since there are so many apps out there. Luckily, these essential apps can make your life easier...
Marketing Tips for Senior Entrepreneurs
Marketing Tips for Senior Entrepreneurs Senior entrepreneurs bring much to the table, including expertise gained and networks built over time. In fact, more and more older adults are engaging in entrepreneurship. But like all entrepreneurs, seniors face challenges,...
5 Apps Every Entrepreneur Should Use to Save More Time
Every busy entrepreneur involved in the arts wants to work smarter, not harder, and carve out extra time in their hectic days for creative pursuits. Fortunately, apps can help. Here's a look at some of the business aspects you can outsource to an admin-busting,...
How to Use Your Website to Capture Leads
The internet is a great place for businesses, because it allows people from all over the world to interact and exchange commerce with one another. If you are a business owner looking to expand your potential leads, look no further than your own website. Whether you’re...
WordPress Basics Every Site Owner Needs to Know
Wordpress is an easy to use platform to develop and maintain a business website. With tons of features and thousands of available plugins, you can customize your site to be exactly what you need it to be. If you are just getting started, or want to improve your...
How An Advanced Degree Can Help You Launch or Grow Your Business
How An Advanced Degree Can Help You Launch or Grow Your Business If you've been thinking about launching your own entrepreneurial venture or expanding your existing business, there's no time like the present. The first step on this journey is to ensure you're...
How To Succeed As A Solopreneur: There’s Help In Tech
How To Succeed As A Solopreneur: There’s Help In Tech Becoming a solopreneur is something that you can be proud of. You’re becoming your own boss and essentially taking full control of your life. Yet the fact is, solopreneurship is demanding, and if you roll...
Small Business Owners Need to Know About Cybersecurity
Cybersecurity - In today’s digital world, business owners need to worry about more than locking up their stores after business hours. As Small Biz Trends reports, 43 percent of cyber attacks are on small businesses. But how can you defend against data breaches or...
How to Increase Social Media Engagement in Ten Easy Steps
Social media has been a cultural phenomenon since the early 2000s – which means that we’ve been in the practice of engaging with schoolmates, friends, and coworkers for nearly twenty years. Shortly after, most social media allowed business and corporate accounts. Now,...