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Why Your Small Business Needs an Email Newsletter Yesterday
Why Your Small Business Needs an Email Newsletter Yesterday What’s the most powerful and effective marketing strategy of them all? As you probably guessed from the title, it’s email marketing! According to SuperOffice, with an effective ROI of 73% (a return of $42...
New Business Guide: Use Strategic Branding to Reach Your Target Market
New Business Guide: Use Strategic Branding to Reach Your Target Market In the U.S., there are about 31.7 million small businesses according to the Small Business Administration. To stand out as a new business owner, you need to create a memorable and strategic...
The Essential App List for Entrepreneurs
The Essential App List for Entrepreneurs Entrepreneurs are always looking for new tools to help them be more productive. It can be tough to find the perfect fit, however, since there are so many apps out there. Luckily, these essential apps can make your life easier...
Marketing Tips for Senior Entrepreneurs
Marketing Tips for Senior Entrepreneurs Senior entrepreneurs bring much to the table, including expertise gained and networks built over time. In fact, more and more older adults are engaging in entrepreneurship. But like all entrepreneurs, seniors face challenges,...
5 Apps Every Entrepreneur Should Use to Save More Time
Every busy entrepreneur involved in the arts wants to work smarter, not harder, and carve out extra time in their hectic days for creative pursuits. Fortunately, apps can help. Here's a look at some of the business aspects you can outsource to an admin-busting,...
How to Use Your Website to Capture Leads
The internet is a great place for businesses, because it allows people from all over the world to interact and exchange commerce with one another. If you are a business owner looking to expand your potential leads, look no further than your own website. Whether you’re...
WordPress Basics Every Site Owner Needs to Know
Wordpress is an easy to use platform to develop and maintain a business website. With tons of features and thousands of available plugins, you can customize your site to be exactly what you need it to be. If you are just getting started, or want to improve your...
How An Advanced Degree Can Help You Launch or Grow Your Business
How An Advanced Degree Can Help You Launch or Grow Your Business If you've been thinking about launching your own entrepreneurial venture or expanding your existing business, there's no time like the present. The first step on this journey is to ensure you're...
How To Succeed As A Solopreneur: There’s Help In Tech
How To Succeed As A Solopreneur: There’s Help In Tech Becoming a solopreneur is something that you can be proud of. You’re becoming your own boss and essentially taking full control of your life. Yet the fact is, solopreneurship is demanding, and if you roll...
Small Business Owners Need to Know About Cybersecurity
Cybersecurity - In today’s digital world, business owners need to worry about more than locking up their stores after business hours. As Small Biz Trends reports, 43 percent of cyber attacks are on small businesses. But how can you defend against data breaches or...
How to Increase Social Media Engagement in Ten Easy Steps
Social media has been a cultural phenomenon since the early 2000s – which means that we’ve been in the practice of engaging with schoolmates, friends, and coworkers for nearly twenty years. Shortly after, most social media allowed business and corporate accounts. Now,...
How to Incorporate Indirect Marketing Naturally Into Your Website
There is more to marketing than creating advertisements about your products and prices. In fact, some of the most effective marketing techniques use an indirect approach. Rather than focusing on selling your product or service, these techniques focus on building your...
The Best Email Marketing Software for 2020 – Constant Contact
Looking to construct an email list but aren't sure which email marketing service to pick? Check out Constant Contact, because they have been an industry leader in email marketing for over twenty years. Why Use Email Marketing? If you have a website that has traffic,...
Alignable: A Powerful Tool for Small Businesses
My Business on Alignable Small businesses need to choose their social network battles carefully. After all, they don’t have the same time or resources of large corporations to spread their presence over every conceivable social platform available. When it comes...
What Is Nextdoor and How Can It Help Promote Your Business?
Nextdoor brings communities together Social media comes in many forms, from the major networks that connect the world together to those that focus on bringing local communities together. Nextdoor is one of the latter, and it works as a private social network...
How to Set Up a LinkedIn Company Page and Why You Need One
As a rapidly growing platform that is already the largest professional networking site on the market, LinkedIn provides an easy space for businesses to attract the attention of more than 500 million monthly users.
You Can Now Create a URL & a Short Name for Your Google My Business Listing
Here’s How to Make The Most of the Google My Business Feature One of the most important tools for any small to medium business is the Google My Business feature. Most users know that Google My Business offers a snapshot of how businesses appear on their search...
The Easy Guide to Using and Understanding Google Analytics
Google Analytics is a powerful tool for checking traffic and engagement on your website. It may be overwhelming at first, but it’s possible to start making the most of this resource, even as a beginner. With Google Analytics under your belt, you can get the best...
Starting a new Home Business? Check out these tips!
Check out these great tips on starting your home business! Making the decision to start a home-based business is scary and exciting at the same time. The following short article will offer you with some knowledge and how-to's from individuals with...
How to Set Up a Facebook Business Page and Why You Need One
Benefits of a Facebook Business Page Facebook has more monthly active users than any other social media platform on the market, clocking in at a staggering 2 billion. More adults use Facebook more than any other social network, making it the go-to platform for many...