The Skinny on Social Media for Small Businesses
Millions of people log on to their favorite networks every day. Facebook has the most active users, with 1.9 billion, followed by YouTube with 1 billion. Tapping into these immense audiences can do wonders for a small business. Almost 90% of marketers report increased business exposure due to social media campaigning, according to Small Business Trends. Another 75 percent say social media efforts have increased traffic.
At least one-third of internet users say they use these platforms to glean information about a product or brand. That’s millions of people who could potentially come across your company’s social pages on the search for relevant products or services. Brands that are flubbing their efforts – or ignoring this venue altogether – are doing their businesses a great disservice. You’re bound to fall behind your competitors if their names are popping up in consumers’ newsfeeds while yours falls to the wayside.
It can have a measurable impact on small business success. It’s no longer optional for a small business to engage with customers via social media. Consumers expect brands to have profiles on the major platforms, such as Facebook, Twitter, Instagram, and YouTube. Brands without a social media presence are disappointing to social-savvy customers – who are quickly becoming the majority in the global marketplace. Social media provides the chance to engage with your target audience on their level, and spread brand awareness in an organic way. You are throwing away this amazing opportunity by not optimizing your social media efforts.
How do so many small businesses use social media campaigns to drive business – especially with just one or two employees in charge of the task? The answer lies in automation.
Meet Me, Tracie Carrigan, Your Virtual Assistant
Automating your brand’s social media efforts can be the best decision you make all year. With a virtual personal assistant in your corner, you can be invincible on social media. Social media marketing won’t have to be your nine-to-five job anymore. You can focus on things that matter more to you within your business, such as customer satisfaction. Meanwhile, your online virtual assistant will masterfully handle all your social media accounts, creating and executing a results-driven strategy. You can achieve your social media marketing and management goals without lifting a finger.
Hiring a virtual assistant to set up and maintain your accounts is the best way to generate returns from your social media investment. Tracie Carrigan is a professional virtual assistant who can transform your brand’s social presence. Whether you haven’t had much luck on social media or don’t have accounts, Tracie can help. Learn more today.