Get the Facts
You probably know the top sites for businesses off the top of your head. It’s easy to keep up with what the “kids are into these days” when it’s had such an astounding effect on small businesses. Yet, knowing how the platforms work and knowing how to make them work for you are two entirely different things. There are rules and expectations for each platform – some that differ drastically. Here’s a brief overview of the three top sites:
- Seventy-nine percent of online adults use Facebook, according to Pew Research. This puts Facebook in the lead by a landslide, with second place (Instagram) coming with just 32 percent of online adults. Use Facebook to share photos, videos, and updates about your company.
- Most Instagram users (59 percent) are 18 to 29 years old, compared with the leading demographic of 65 and older for Facebook. Gear your marketing toward this younger audience. Use Instagram for photos, videos, and stories about your brand or products. Artistic niches excel on Instagram.
- About 24 percent of adult internet users are on Twitter. Tap into this audience by channeling a younger crowd – 36 percent of people who tweet are ages 18 to 29. Twitter is most popular among the highly educated. Use this platform for short pieces of texts with links to polls, images, or articles. Interact with users easily by tagging their usernames in your posts.
Juggling so many different business profiles effectively can be difficult. One mistake could lead to a social media PR disaster – bad news for business. If you feel like the pressure is on, you’re not alone. How do so many small businesses use social media campaigns to drive business – especially with just one or two employees in charge of the task? The answer lies in automation.
Meet Me, Tracie Carrigan, Your Virtual Assistant
Automating your brand’s social media efforts can be the best decision you make all year. With a virtual personal assistant in your corner, you can be invincible on social media. Social media marketing won’t have to be your nine-to-five job anymore. You can focus on things that matter more to you within your business, such as customer satisfaction. Meanwhile, your online virtual assistant will masterfully handle all your social media accounts, creating and executing a results-driven strategy. You can achieve your social media marketing and management goals without lifting a finger.
Hiring a virtual assistant to set up and maintain your accounts is the best way to generate returns from your social media investment. Tracie Carrigan is a professional virtual assistant who can transform your brand’s social presence. Whether you haven’t had much luck on social media or don’t have accounts, Tracie can help. Learn more today.