How a Clean and Simple Web Design Helps You

Have you ever gone to a website only to find that it’s completely unnavigable? Creativity is an important component in designing a website.  But too much creativity can lead to a cluttered design, an unintuitive layout, hard-to-find links, and other problems that can leave customers frustrated and searching elsewhere.

The best websites, like the best stores, are clean, simple, and easy for customers to navigate. This ensures that they can find the information and products they need quickly. Which means more money in your pocket and a higher chance of repeat visitors. It also saves you time in maintaining your online presence, meaning you can spend more time focusing on your products or services.

Customer Accessibility

You don’t want customers to associate your website with frustration or confusion, right? This can lead to lost business and ultimately lost money. In fact, research published by marketing firm Blue Corona shows that 38% of people will leave a website if its design or content is unattractive, and 48% determine a business’ credibility by its website’s layout.

Building your business with a clean and simple layout can avoid these concerns. Clearly labeling each section, using easy-to-read text, including simple and relevant visuals, and cutting down on clutter all make a website easier and more pleasant for people to use. This increases the chances that they’ll stick around long enough to become a customer.

Easier Building and Upkeep with a Simple Website Design

It’s always helpful when catering to your customers’ needs brings benefits for your business as well. Taking a simplistic approach to web design can save you time and hassle in getting your website up and running.

One of the key components of effective web design is the use of white space, or space between sections of text, photos, links, et cetera. Utilizing white space means cutting down on unnecessary text and visuals to deliver the essential information your potential customers need in an easy-to-follow way. You won’t have to produce as much content, and your customers have a better experience. Win-win, right?

Less clutter also cuts down on the work needed to maintain your website. Locating information that needs updating and adding new content are a breeze when your website is well-organized and tidy.

Higher Conversion Rates

While getting people to visit your website is great, this isn’t the ultimate goal of conducting business in the online market. You want these visitors to become paying customers. Having a clean and appealing website will help.

Ensuring that visitors can easily find information about what your business offers, links to shop online.  And contact information to ask questions or request services increases the likelihood that they will become paying customers. In this way, simplicity pays big-time.

Building Your Site Using A Simple Website Design

At this point, you might be sold on building a simple and user-friendly website for your business, but you don’t quite know where to begin. Fortunately, there are many resources online that can guide you in the right direction. Instructional videos, how-to posts, and websites such as WordPress that guide you through building your own site (that’s right, a website just for making other websites) are all great tools for those uninitiated in web design.

As we’ve discussed, though, sometimes the simplest solution is the best. This is why many small businesses choose to hire an expert to build their website for them. It’s an easy way to ensure that your site is created with a layout that is proven to work by someone with experience in helping small businesses thrive online.

If you want a website that’s guaranteed to work for your small business, I can help. Specializing in WordPress designs that are both customer- and business-friendly, I have the know-how to get your online presence up and running – and thriving! Contact me today!



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