Millions of users log in to Twitter every single day, sharing jokes, pictures, and musings to share among friends and various Twitter communities. Collectively, Twitter users send over 500 million Tweets every day. People use Twitter to peruse articles, links, photos, promotions, and more. This unique platform provides many opportunities for businesses to grow and prosper. Having a Twitter account will benefit you, your employees, and your customer base alike.

Benefits of a Business Twitter Account

For businesses, Twitter provides many opportunities to bolster social media presences, increase followings, promote products and services, and provide quality customer service. With a business Twitter account, you will be able to interact directly with loyal customers and potential clients alike. You can answer customer questions, promote Tweets, share links to products and blog posts, and view analytics and insights about your Tweets.

Many businesses use Twitter to establish a fun company tone. For example, Wendy’s Twitter account likes to get into “fights” with other fast food chains to establish a fun, sassy presence. While this type of tone may not work for you, a Twitter profile can help your business adopt a human persona to connect with your customer base.

How to Set Up Your Business Twitter

Setting up a business Twitter account is quick and easy. All you need is a valid email address, a username, and a strong password. You sign up for a business Twitter account the same way that you sign up for a personal Twitter account, except you input your business information instead of personal information.

There are five key elements to creating a strong Twitter profile:

  1. Your @ name: Your username will be how customers can tag you, search for you, and recognize your business. Make sure to choose a simple, easy to remember @ name. Your company name works best. If another Twitter account is using your company’s name, you can add your city or state at the end to distinguish yourself. 
  2. Profile picture: Your profile picture will visually represent your business on Twitter. Pick a clean, simple, and professional image. Your logo or personal headshot works best.
  3. Bio: This section lets you explain what makes your account unique. However, you only get 160 characters. Include a short description of your company, your location, business hours, and/or a link to your website.
  4. Header image: This section is like the “billboard” of your Twitter account. Choose a clean, professional image that represents your product, business, or services. A group photo of your employees is a solid choice.  Be creative and change your header often as long as it represents your brand. 
  5. Pinned Tweet: Twitter allows you to choose one Tweet to pin to the top of your profile. This ensures that every user who visits your profile sees this Tweet. You can pin Tweets about important updates and exciting news for your business.

Tips and Tricks for Business Twitter Accounts

There are several best practices that companies should follow when using their business Twitter account.

  • Use relevant hashtags to attract attention to your posts
  • Load Tweets with keywords
  • Keep your Tweets professional and relevant
  • Respond to customer inquiries promptly
  • Do not get into arguments on Twitter
  • Post during business hours, not the middle of the night or early morning 

Interested in learning more about the power of social media for business?  I can help you find solutions to bolster your visibility and gain a loyal following. Contact me today to learn more about my social media marketing services.

I hope you enjoyed this post  “How to Set Up a Business Twitter Account and Why You Need One”.  I’d love for you to leave me a comment below.  Be sure to check out my other blogs!   Enjoy! Tracie

Alignable: A Powerful Tool for Small Businesses

  My Business on Alignable Small businesses need to choose their social network battles carefully. After all, they don’t have the same time or resources of large corporations to spread their presence over every conceivable social platform available. When it...

What Is Nextdoor and How Can It Help Promote Your Business?

  Nextdoor brings communities together Social media comes in many forms, from the major networks that connect the world together to those that focus on bringing local communities together. Nextdoor is one of the latter, and it works as a private social network...

How to Set Up a LinkedIn Company Page and Why You Need One

As a rapidly growing platform that is already the largest professional networking site on the market, LinkedIn provides an easy space for businesses to attract the attention of more than 500 million monthly users.

You Can Now Create a URL & a Short Name for Your Google My Business Listing

Here’s How to Make The Most of the Google My Business Feature   One of the most important tools for any small to medium business is the Google My Business feature. Most users know that Google My Business offers a snapshot of how businesses appear on their...

The Easy Guide to Using and Understanding Google Analytics

Google Analytics is a powerful tool for checking traffic and engagement on your website. It may be overwhelming at first, but it’s possible to start making the most of this resource, even as a beginner. With Google Analytics under your belt, you can get the best...

How to Set Up a Facebook Business Page and Why You Need One

Benefits of a Facebook Business Page Facebook has more monthly active users than any other social media platform on the market, clocking in at a staggering 2 billion. More adults use Facebook more than any other social network, making it the go-to platform for many...

Patreon – A Few Frequently Asked Questions About the Site Where Creatives Make a Living

This past month I've had 4 different clients inquire about Patreon, and how they can use it to make money online with their business.   So I thought I'd do a quick blog about Patreon this weekend, and tell you more about it!  I'm including a link to my own...

How to Set Up a Business Twitter Account and Why You Need One

Millions of users log in to Twitter every single day, sharing jokes, pictures, and musings to share among friends and various Twitter communities. Collectively, Twitter users send over 500 million Tweets every day. People use Twitter to peruse articles, links,...

How to Set Up Instagram for a Business Account

Instagram is one of the most popular social media apps out there. The image-sharing platform boasts millions of users, including 25 million business accounts worldwide.

My cancer was cancer, plain and simple.

I shouldn’t be silent about my cancer, because I had nothing to be ashamed of. My cancer was cancer, plain and simple. Some say that I didn’t “really” have cancer because I didn’t do chemotherapy or radiation.

Want more?

Every week or so, I publish post that helps small businesses just like yourself, with marketing, social media and WordPress tips. When you sign up for my free newsletter, you will get these new articles in your inbox, as well as exclusive offers from me!! 

You have Successfully Subscribed!

Pin It on Pinterest

Share This