Benefits of a Facebook Business Page

Facebook has more monthly active users than any other social media platform on the market, clocking in at a staggering 2 billion. More adults use Facebook more than any other social network, making it the go-to platform for many potential customers. If you’re looking to connect with a variety of people across age, gender, and other demographics, a Facebook business page is right for you.

With a Facebook business page, you can:


  • Promote your products and services through advertisements
  • Establish a human presence
  • Answer questions from customers
  • View reviews from customers
  • Provide excellent customer service
  • View analytics and insights into your customer engagement data
  • Connect to a suite of apps, including Messenger, Instagram, Audience Network, and Workplace

How to Set Up a Facebook Business Page 

Setting up a Facebook page for your business is simple and easy. All you need is a valid personal Facebook account.


  1. Visit
  2. Click “Create a Page” in the top right-hand corner
  3. Select your industry and industry sub-category from the list of options
  4. Click “Get Started”
  5. Upload profile and cover photo images
  6. Flesh out your profile by adding a short description, business hours, links to other social media profiles, and other relevant business information
  7. Click “Create a Username for Your Page” to create a simple, easy-to-remember username and website address for your Facebook page
  8. Start posting and engaging with your audience


After you create your page, you can begin sharing information about your business to the wider Facebook community. You can invite your Facebook friends to like your page. You can also add trusted employees as team members to the page, allowing them to make their own posts as the page.


You can also purchase advertisements via Facebook to increase your visibility. These advertisements show up as sponsored posts in other user’s news feeds. You will gain likes and new customers by taking advantage of these posts.


Tips and Tricks for Facebook Business Pages


There are several ways businesses can optimize their Facebook presence.


  • Add a Call to Action button to your profile. This button will enable Facebook users to message your business. You can tell your customers to “Book Now,” “Message Us Today,” or any other relevant message.
  • Add a pinned post to the top of your page to make sure important information passes on to your customers.
  • Prioritize quality posts over lots of posts. People will unlike a Facebook page if they feel like they post too much or don’t post good content.
  • Like other businesses pages to build a community or network for your business.
  • Use relevant hashtags and keywords in your posts, so that users can find you easily.
  • Include a link to your Facebook page on your website.
  • Respond quickly to messages – this will earn your page a “Very responsive to messages” badge.
  • Add relevant, creative, and professional cover photos and profile pictures. Your logo, your employees, a display of your products, or your storefront are go-to options for many businesses.

Still looking for ways to increase your business’s visibility in the social media world? Tracie Carrigan Web Design is here to help. Visit our website today to learn more about our social media marketing services and more.

I hope you enjoyed this post  “How to Set Up a  Facebook Account and Why You Need One”.  I’d love for you to leave me a comment below.  Be sure to check out my other blogs!   Enjoy! Tracie

5 Apps Every Entrepreneur Should Use to Save More Time

Every busy entrepreneur involved in the arts wants to work smarter, not harder, and carve out extra time in their hectic days for creative pursuits. Fortunately, apps can help. Here's a look at some of the business aspects you can outsource to an admin-busting,...

How to Use Your Website to Capture Leads

The internet is a great place for businesses, because it allows people from all over the world to interact and exchange commerce with one another. If you are a business owner looking to expand your potential leads, look no further than your own website. Whether you’re...

WordPress Basics Every Site Owner Needs to Know

Wordpress is an easy to use platform to develop and maintain a business website. With tons of features and thousands of available plugins, you can customize your site to be exactly what you need it to be. If you are just getting started, or want to improve your...

How An Advanced Degree Can Help You Launch or Grow Your Business

  How An Advanced Degree Can Help You Launch or Grow Your Business If you've been thinking about launching your own entrepreneurial venture or expanding your existing business, there's no time like the present. The first step on this journey is to ensure you're...

How To Succeed As A Solopreneur: There’s Help In Tech

How To Succeed As A Solopreneur: There’s Help In Tech   Becoming a solopreneur is something that you can be proud of. You’re becoming your own boss and essentially taking full control of your life. Yet the fact is, solopreneurship is demanding, and if you roll...

Small Business Owners Need to Know About Cybersecurity

Cybersecurity -  In today’s digital world, business owners need to worry about more than locking up their stores after business hours. As Small Biz Trends reports, 43 percent of cyber attacks are on small businesses. But how can you defend against data breaches or...

How to Increase Social Media Engagement in Ten Easy Steps

Social media has been a cultural phenomenon since the early 2000s – which means that we’ve been in the practice of engaging with schoolmates, friends, and coworkers for nearly twenty years. Shortly after, most social media allowed business and corporate accounts. Now,...

How to Incorporate Indirect Marketing Naturally Into Your Website

There is more to marketing than creating advertisements about your products and prices. In fact, some of the most effective marketing techniques use an indirect approach. Rather than focusing on selling your product or service, these techniques focus on building your...

The Best Email Marketing Software for 2020 – Constant Contact

Looking to construct an email list but aren't sure which email marketing service to pick?  Check out Constant Contact, because they have been an industry leader in email marketing for over twenty years. Why Use Email Marketing? If you have a website that has traffic,...

Alignable: A Powerful Tool for Small Businesses

  My Business on Alignable Small businesses need to choose their social network battles carefully. After all, they don’t have the same time or resources of large corporations to spread their presence over every conceivable social platform available. When it comes...

Pin It on Pinterest

Share This