Benefits of a Facebook Business Page

Facebook has more monthly active users than any other social media platform on the market, clocking in at a staggering 2 billion. More adults use Facebook more than any other social network, making it the go-to platform for many potential customers. If you’re looking to connect with a variety of people across age, gender, and other demographics, a Facebook business page is right for you.

With a Facebook business page, you can:

 

  • Promote your products and services through advertisements
  • Establish a human presence
  • Answer questions from customers
  • View reviews from customers
  • Provide excellent customer service
  • View analytics and insights into your customer engagement data
  • Connect to a suite of apps, including Messenger, Instagram, Audience Network, and Workplace

How to Set Up a Facebook Business Page 

Setting up a Facebook page for your business is simple and easy. All you need is a valid personal Facebook account.

 

  1. Visit facebook.com/business
  2. Click “Create a Page” in the top right-hand corner
  3. Select your industry and industry sub-category from the list of options
  4. Click “Get Started”
  5. Upload profile and cover photo images
  6. Flesh out your profile by adding a short description, business hours, links to other social media profiles, and other relevant business information
  7. Click “Create a Username for Your Page” to create a simple, easy-to-remember username and website address for your Facebook page
  8. Start posting and engaging with your audience

 

After you create your page, you can begin sharing information about your business to the wider Facebook community. You can invite your Facebook friends to like your page. You can also add trusted employees as team members to the page, allowing them to make their own posts as the page.

 

You can also purchase advertisements via Facebook to increase your visibility. These advertisements show up as sponsored posts in other user’s news feeds. You will gain likes and new customers by taking advantage of these posts.

 

Tips and Tricks for Facebook Business Pages

 

There are several ways businesses can optimize their Facebook presence.

 

  • Add a Call to Action button to your profile. This button will enable Facebook users to message your business. You can tell your customers to “Book Now,” “Message Us Today,” or any other relevant message.
  • Add a pinned post to the top of your page to make sure important information passes on to your customers.
  • Prioritize quality posts over lots of posts. People will unlike a Facebook page if they feel like they post too much or don’t post good content.
  • Like other businesses pages to build a community or network for your business.
  • Use relevant hashtags and keywords in your posts, so that users can find you easily.
  • Include a link to your Facebook page on your website.
  • Respond quickly to messages – this will earn your page a “Very responsive to messages” badge.
  • Add relevant, creative, and professional cover photos and profile pictures. Your logo, your employees, a display of your products, or your storefront are go-to options for many businesses.

Still looking for ways to increase your business’s visibility in the social media world? Tracie Carrigan Web Design is here to help. Visit our website today to learn more about our social media marketing services and more.

I hope you enjoyed this post  “How to Set Up a  Facebook Account and Why You Need One”.  I’d love for you to leave me a comment below.  Be sure to check out my other blogs!   Enjoy! Tracie

Alignable: A Powerful Tool for Small Businesses

  My Business on Alignable Small businesses need to choose their social network battles carefully. After all, they don’t have the same time or resources of large corporations to spread their presence over every conceivable social platform available. When it...

What Is Nextdoor and How Can It Help Promote Your Business?

  Nextdoor brings communities together Social media comes in many forms, from the major networks that connect the world together to those that focus on bringing local communities together. Nextdoor is one of the latter, and it works as a private social network...

How to Set Up a LinkedIn Company Page and Why You Need One

As a rapidly growing platform that is already the largest professional networking site on the market, LinkedIn provides an easy space for businesses to attract the attention of more than 500 million monthly users.

You Can Now Create a URL & a Short Name for Your Google My Business Listing

Here’s How to Make The Most of the Google My Business Feature   One of the most important tools for any small to medium business is the Google My Business feature. Most users know that Google My Business offers a snapshot of how businesses appear on their...

The Easy Guide to Using and Understanding Google Analytics

Google Analytics is a powerful tool for checking traffic and engagement on your website. It may be overwhelming at first, but it’s possible to start making the most of this resource, even as a beginner. With Google Analytics under your belt, you can get the best...

How to Set Up a Facebook Business Page and Why You Need One

Benefits of a Facebook Business Page Facebook has more monthly active users than any other social media platform on the market, clocking in at a staggering 2 billion. More adults use Facebook more than any other social network, making it the go-to platform for many...

Patreon – A Few Frequently Asked Questions About the Site Where Creatives Make a Living

This past month I've had 4 different clients inquire about Patreon, and how they can use it to make money online with their business.   So I thought I'd do a quick blog about Patreon this weekend, and tell you more about it!  I'm including a link to my own...

How to Set Up a Business Twitter Account and Why You Need One

Millions of users log in to Twitter every single day, sharing jokes, pictures, and musings to share among friends and various Twitter communities. Collectively, Twitter users send over 500 million Tweets every day. People use Twitter to peruse articles, links,...

How to Set Up Instagram for a Business Account

Instagram is one of the most popular social media apps out there. The image-sharing platform boasts millions of users, including 25 million business accounts worldwide.

My cancer was cancer, plain and simple.

I shouldn’t be silent about my cancer, because I had nothing to be ashamed of. My cancer was cancer, plain and simple. Some say that I didn’t “really” have cancer because I didn’t do chemotherapy or radiation.

Want more?

Every week or so, I publish post that helps small businesses just like yourself, with marketing, social media and WordPress tips. When you sign up for my free newsletter, you will get these new articles in your inbox, as well as exclusive offers from me!! 

You have Successfully Subscribed!

Pin It on Pinterest

Share This