New Business Guide: Use Strategic Branding to Reach Your Target Market


In the U.S., there are about 31.7 million small businesses according to the Small Business Administration. To stand out as a new business owner, you need to create a memorable and strategic brand. Tracie Carrigan Web Design explains that when your company stands out in the public’s minds, you are more likely to gain customer loyalty.

The Ins and Outs of Good Branding

There are various types of branding to think about when it comes to marketing. If you sell a product, you most likely want to pay attention to product branding. When branding a product, you cultivate your aesthetic and the vocabulary you want to be associated with the product. If you’re selling a service, you want to consider branding with extras. For example, an insurance company may offer rebate checks at the end of the year.

You need to think about your marketing plan to brand your company. Marketing may include your online advertising, your billboards or other ads. All of your marketing materials should fit into the brand’s image that you want to portray to the public. When creating your brand image, you want to show how passionate you are. Smart Insights suggests letting your clients know how much you care about your products or services and your customers.

The Impact Branding Has on Consumers

You can see the impact of branding every time you enter the grocery store. Think about your childhood and how branded candy, toys or cereal stood out above the generic brands. Branding makes a product recognizable, but it creates a positive association with your company. If your branding strategy creates an appealing visual, customers are more likely to want your product. When you have a solid branding strategy, you can create customer loyalty through a sense of belonging.

You can use branding to reach out to your target market. Consider how much your target market may use your service or product, what their age is and what they look for in a product. When you understand your demographic, you can market towards them. If you’re unsure about who your market is, look at the clients you have. You can also look at your competitors and see who they target. While you do not necessarily want to target the same market, you may look for niche markets that the other company overlooked.

How To Improve Your Branding Strategy

To improve your branding strategy, it can be helpful to organize your project with a process map. Alternatively, you may consider hiring a branding professional. While you may be able to work on small projects alone, a professional has the know-how to create a solid strategy.

Most professionals consider your business plan and can assist you in various aspects of the branding process. They may help with the design or how your company interacts with customers. When you don’t have time for branding, you can look for digital marketing agencies to help connect you with the right person. Finding a marketer includes looking through reviews, costs and delivery time.

Depending on the type of branding projects you have down the pipeline, you may require help from a graphic designer. Graphic designers can help you create logos, illustrations for promo videos, character designs, business cards, etc. Your website is an extension of your brand and poorly designed websites tend to receive fewer hits and are less likely to draw your target demographic.

Regardless of the specifics of your business’s brand strategy, no business wants their brand to be associated with unreliability. When it comes to your small business, your brand could make a difference in the type of clients you attract and how many clients you retain. To create a memorable brand, you need to understand the impact and importance of being strategic.


Whether it’s designing responsive websites, custom logos, or effective social media management, Tracie Carrigan Web Design is your go-to source for all your branding needs. Reach out today to find out more! 913-837-0433

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