The internet is a great place for businesses, because it allows people from all over the world to interact and exchange commerce with one another. If you are a business owner looking to expand your potential leads, look no further than your own website. Whether you’re creating a new one or updating a current one, your website can boost your leads through the following methods.

Optimize Landing Pages

Most of the time, customers will find your website from an online advertisement or by searching for certain keywords. These will typically lead the potential customer to a landing page, which can be thought of as a more compact version of your website. Landing pages are designed to help customers find exactly what was advertised for the link, instead of them having to search on your website for it. For example, if the potential customer sees an advertisement with a link for a new style of sunglasses, the landing page will take them directly to where they can purchase the sunglasses. This will help you convert clicks into leads, and end up with more sales.

Collect Customer Information

After you successfully get your customers to interact with your business online, you should do everything you can to keep them informed and involved with you. To do this, you can collect your customer’s information like emails or phone numbers, ensuring your customers will keep coming back and, as a result, generate new leads. For example, you can have your customers sign up for a rewards program or to get newsletters regularly about the business. Remember, however, that not all forms of communication are created equally. More than 65% think text messages are more convenient than other ways of communicating with businesses. Look at what your target market prefers, and contact them accordingly.

Encourage Reviews

Never forget about the social part of the internet, because you can use it for the advantage of your business. When customers visit your website or make a purchase, you should encourage them to write a review. Not only do reviews improve your search engine optimization, but they also help potential customers increase their confidence in your business. If you wanted to take it a step further, you could provide an incentive for your customers to post about your business on their social media accounts. This would bring in their friends as well.

Leads are a very sought-after commodity, but it’s not complicated to obtain them. By designing your website with lead generation in mind, you provide a better customer experience and therefore more sales. It’s worth the time, effort, and money to perfect your website!

Read this next: How to Increase Social Media Engagement in Ten Easy Steps

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